A seasoned business strategist with over a decade of experience in digital transformation and startup scaling.
The nail-biting extended clash that saw the Los Angeles Dodgers defeat the Toronto Blue Jays 5-4 averaged a total 51M watchers in the United States, Canadian, and Japan markets. MLB announced this represents the highest-rated Fall Classic Game 7 since the 1991 contest featuring the Twins and Braves.
Last Saturday’s memorable game secured 27.33 million audience members on Fox Sports channels, its Spanish-language channel and their streaming platforms. Per ratings data, it was the second highest-rated broadcast of the previous week.
It additionally is the top-rated World Series matchup after the 2017 final game between the Dodgers and Astros, which averaged over 29 million. This marks a 16% improvement compared to the last finale featuring the Washington Nationals and Houston Astros, which drew 23.19 million viewers.
In the weekly rankings, the sixth game ranked 4th, the fourth game was 7th, Game 5 was eighth, and Game 3 finished in 13th place.
In Canada, the game averaged 11.6M watchers on Sportsnet and the French-language TVA Sports. This made it the highest-rated English program in Canada after the 2010 edition Vancouver Winter Olympics.
In Japan, where the final contest began at 9 p.m. in the local time zone, it attracted 12M. This came after the previous Friday’s Game 6 – in which World Series MVP Yoshinobu Yamamoto gave up a single run in six frames – drew over 13 million viewers, making it the highest-rated Fall Classic game on a sole broadcaster in Japan.
The full seven-game series averaged 15.71 million viewers on the Fox network, a 2% rise from the previous year’s Dodgers-Yankees matchup. This represents the initial instance after 2015 and ‘16 that the Fall Classic has recorded viewership growth for two consecutive years.
Including the Game 1 telecast on the Univision network, the total US viewership reached over 16 million. The total Fall Classic viewership in Japan was 9.7M and 8.1 million in the Canadian market.
The complete MLB Postseason on Fox and its sister channels averaged 8.09 million viewers, an 8% rise over last year and Fox’s best playoff ratings after 2017.
Major League Baseball stated that the Fall Classic was televised in over 200 nations and regions by 44 broadcasting partners in sixteen different languages.
A seasoned business strategist with over a decade of experience in digital transformation and startup scaling.