A seasoned business strategist with over a decade of experience in digital transformation and startup scaling.
"A family based in the northern part of London wants to find an remarkable and skilled instructor to support their most junior child on his early path to turning into an British gentleman."
Upon seeing this post, you might easily skip the phrase "first-steps" as mere an expression.
Yet, it may be the most important part of this unique job advert, as it attempts to hire a mentor for a infant.
Many of submissions have now been submitted since the anonymous family posted their search for the highly paid tutor, who has to be "a uniquely qualified person".
In recent few weeks, the post has gained interest throughout the press, with numerous questioning why?
The CEO, chief executive of a global tutoring firm, which is helping the family in their search, said that notwithstanding first doubt, he considered the plan "visionary", and "advanced".
When he met the family, he noted they understood the unusual aspect of their demand, and how young their son is.
However, they explained that they "preferred not to postpone any longer" to get a tutor, as they had held off until their older child was five, and by that age "cultural conditioning had already set in".
What exactly does the family refer to by "cultural leaning"?
It's "comprehensive", he answered. "The manner you eat, how you speak".
He stated the firstborn had picked up "extremely delicate, unspoken signals" from the family, and had adopted their cultural habits. The family explained to him they wished to avoid history to recur with their infant.
The plan: To bring in a British tutor, who needs to speak with standard English accent, to guide the baby right from the beginning.
"Much of the development at the outset here is rather acquired indirectly," said the expert.
It's by means of this osmosis that the family are aiming the child will acquire the British traits they want to impart.
Adam noted the tutor had to be somebody who went to "the appropriate educational institutions – similar types of schools as the family hope to send their son to".
"The educator just has to be the suitable individual, they'll be performing things they may not realize they're doing, just naturally," he added.
The family informed the expert the selected educator should ideally also have knowledge of or interest in equestrian activities, skiing, creative fields and music so as to influence the child in a diverse set of hobbies.
Furthermore though, he stated the family desired the tutor to enrol the child on a range of lessons so the child would be "pony-riding and starting an instrument by the time they are approximately three years old".
In the family's view, assisting their son become a "British gentleman" will result in achievement and open doors.
"Taking into account the rights and wrongs of that, because it's undoubtedly a social class indicator," he notes.
However, notwithstanding all this instruction in "UK identity", might the child pick up what is termed cultural influence from the globally influenced family he resides with in any case?
"Absolutely", said he. "The family understand this might not succeed, but they've merely embraced the attitude of, 'let's give it a go and let's go as early as we can', because the price of it is irrelevant," he explained.
There are some in the private teaching field who express these concerns.
An education leader, chief executive of a tutoring service, who supplies personal educators, commented that "the development of adopting dual cultures, or in fact, becoming oneself, is something that must be grown into, not manufactured."
Peter explained that he had relocated from the Far East to the UK at the period of childhood, and had been raised experiencing and living dual heritages. He went on to be educated at Cambridge University.
"The notion that an individual can act as a embodiment of UK identity, someone who can somehow impart the characteristics of a British gentleman to a one-year-old child, seems to me naive and impractical," he wrote.
"From my perspective, engaging a quintessentially British tutor from early childhood will does not necessarily create the goal they desire.
"I never had such a figure, and nevertheless I have been privileged enough to live numerous of the opportunities they hope for their son."
He continued: "The reality is, personal identity should not be forced from the external environment; it must be embraced, and it must originate internally."
Naturally, Britishness is something Adam hopes can be educated – and marketed.
"In my view the reality that the international society views us in this light is something that we should be cherishing|valuing|appreciating
A seasoned business strategist with over a decade of experience in digital transformation and startup scaling.